E-commerce is the fastest growing sector in this digital age we live in. If you are planning to enter into this sector selling skincare products, be prepared for a lot of competition. Unlike most industries, e-commerce has been boosted by the pandemic, with millions of consumers turning to Google to source products and services.
If you are planning to move into the skincare sector, here are a few tips for selling your products online.
Web Design
As you probably know, your site is your shop window and it needs to have a professional design that is easy to navigate, with very fast page loading. Cyber-security is a must; you need an SSL Certificate for online transactions, which your web designer can acquire. If you invest in pro web development, you won’t regret it.
Web Hosting & Administration
If you are IT-minded and have the time, you’ll probably want to manage the site yourself, otherwise you can outsource hosting and site management to a local web development agency. Most hosting providers offer a comprehensive service for the e-commerce business, which is the best way to go. From domain registration to applying security patches, your web hosting partner has you covered and they only bill you for the work they do.
Third-Party Logistics
Known as 3PL in the trade, this is an essential service that every e-commerce business needs; order fulfilment is paramount and no matter how many orders you receive per day, your 3PL partner will handle picking, packing and delivery. There are affordable courier services in Brisbane as well as in your location with a wealth of hands-on experience and they can handle all your orders.
Digital Marketing
Let’s face it, without SEO services, your business isn’t going anywhere. Search engine optimisation boosts your platform’s rankings with specific Google searches. This service needs to be ongoing if you are going to retain that high ranking that will drive organic traffic to your site. Social media is another very effective marketing strategy and with an agency in your corner, you will soon gain a large social media following, which will surely lead to increased sales.
Focus On Customer Service
Using the best express courier service Australia or your country could offer will ensure rapid delivery of all orders, while you should always review the UX on your digital platform, looking for ways to improve the visitor’s experience. You could set up live chat where customers can ask questions in real-time, which is a great feature to offer online shoppers.
Natural Ingredients
The current trend in skincare products is natural ingredients; the 21st century consumer is wise. If your products only contain natural ingredients, you are appealing to the majority. Choose your brands wisely. If you are creating your own brand, hire a marketing agency to set you up and you won’t regret it. You have chosen a very competitive sector, as skincare is global. With the right website, some good marketing and, of course, great products, you can enjoy a degree of success and that will lead to becoming a well-known brand.